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Social media as we know it has ended. And so has this blog. It’s all good.
[ November 4, 2009 to November 5, 2009. ] I was recently notified by the World Brand Congress in Mumbai, India, that I was awarded a Brand Leadership Award for my work in branding over the years. I’m honored to receive such an award and am very appreciative of the Congress in selecting me. To say I was surprised and grateful was an understatement.
Celebrities—and the masses—are joining Twitter. Yet many celebs are not following others, and their opinions of social media are being shaped on only half the experience. Why they—and you—need to be listening.
Guru. Expert. Pioneer. There’s a surge of people who want to make a Twitter obsession their new job. But they’re not marketers, they haven’t built anything substantial, or they’re pushing one-trick ponies. Don’t fall for the hype. Here are six filters with which to examine would-be gurus.
Twitter is on Jon Stewart, on the Colbert Report, on Fox News…what IS Twitter, what’s up with all the hype, and is this something I can use to market my offering?
Amazingly, some major digital agencies still see social media as “experimental.” They’re missing the fundamental shift of power from advertisers to consumers.