http://www.branddialogue.com/diablogue/2009/09/how-not-to-kick-off-your-career-in-marketing/ Trust drives transactions. Reputation drives revenue. Mon, 04 Jan 2010 01:48:09 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.branddialogue.com/diablogue/2009/09/how-not-to-kick-off-your-career-in-marketing/comment-page-1/#comment-439 Eric Weaver Fri, 11 Sep 2009 00:58:28 +0000 http://www.branddialogue.com/diablogue/?p=271#comment-439 Dave, I agree that it's better than the others but I still find it unacceptable. IMHO, trying vs. not trying isn't minimum table stakes, and she'll experience the same result as the ones who don't try at all. 1) Do basic research. 2) Act like you care on the phone. 3) Don't put any additional work on someone you're asking a favor of. To me, that's a minimum level of effort before I'll even consider donating any amount of my time. Dave, I agree that it's better than the others but I still find it unacceptable. IMHO, trying vs. not trying isn't minimum table stakes, and she'll experience the same result as the ones who don't try at all. 1) Do basic research. 2) Act like you care on the phone. 3) Don't put any additional work on someone you're asking a favor of. To me, that's a minimum level of effort before I'll even consider donating any amount of my time.

]]> http://www.branddialogue.com/diablogue/2009/09/how-not-to-kick-off-your-career-in-marketing/comment-page-1/#comment-418 Eric Weaver Thu, 10 Sep 2009 20:58:28 +0000 http://www.branddialogue.com/diablogue/?p=271#comment-418 Dave, I agree that it's better than the others but I still find it unacceptable. IMHO, trying vs. not trying isn't minimum table stakes, and she'll experience the same result as the ones who don't try at all. 1) Do basic research. 2) Act like you care on the phone. 3) Don't put any additional work on someone you're asking a favor of. To me, that's a minimum level of effort before I'll even consider donating any amount of my time. Dave, I agree that it's better than the others but I still find it unacceptable. IMHO, trying vs. not trying isn't minimum table stakes, and she'll experience the same result as the ones who don't try at all. 1) Do basic research. 2) Act like you care on the phone. 3) Don't put any additional work on someone you're asking a favor of. To me, that's a minimum level of effort before I'll even consider donating any amount of my time.

]]> http://www.branddialogue.com/diablogue/2009/09/how-not-to-kick-off-your-career-in-marketing/comment-page-1/#comment-417 davequick Mon, 07 Sep 2009 09:50:56 +0000 http://www.branddialogue.com/diablogue/?p=271#comment-417 At least she's trying to do something. A bunch of current grads sit there and whine that they don't have jobs because the market sucks. She a least cold called. Work need to be done on delivery, value prop, basic research, etc. etc.? Definitely. :-) She is still more likely to make inroads vs the hundreds of thousands that don't even do that much. At least she's trying to do something. A bunch of current grads sit there and whine that they don't have jobs because the market sucks. She a least cold called. Work need to be done on delivery, value prop, basic research, etc. etc.? Definitely. She is still more likely to make inroads vs the hundreds of thousands that don't even do that much.

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