Beware the Social Media Guru
Posted by Eric Weaver on Mar 11th, 2009 | Comments
Guru. Expert. Pioneer. There’s a surge of people who want to make a Twitter obsession their new job. But they’re not marketers, they haven’t built anything substantial, or they’re pushing one-trick ponies. Don’t fall for the hype. Here are six filters with which to examine would-be gurus.