Edelman’s goodpurpose study shows consumer shift towards social good
Edelman Public Relations has just released its 2nd annual study of consumer thoughts around social good.
Based on a survey of 6000 people across ten countries, some of the findings really support our contention that the efficacy of traditional channels is waning and that a groundswell of interest in social good is on the rise:
- Only 25% of people find contentment from the shopping experience
- Over 83% of consumers are willing to change consumption habits to make tomorrow’s world a better place
- 63% of consumers think brands spend too much on marketing/advertising and should put more into a good cause
- Globally, 80% of consumers feel that during a recession, it is still important for brands and companies to set aside money for social purpose
This thorough, thoughtful study can be investigated further at Edelman’s GoodPurpose Community.
Please help support this important cause:
